As boutique camping evolves from a niche experience into a new global cultural and tourism force, the Jumei products are now sold in over 70 countries worldwide. Taking four projects—from Estonia in Northern Europe to Mexico in North America—as examples, these projects span Eurasia, adapting to diverse terrains and climates. With its wilderness luxury DNA, Yashe Group is redefining the meaning of travel.
Estonia-Mia wilderness camping
23 Ranna puiestee, Orissaare, Estonia
Mia Glamping is a seaside town in Orissaare, on the island of Saarema in Estonia, located in the southeastern Baltic Sea region of Europe. Boasting a long coastline, beautiful natural scenery, and a relaxed island lifestyle, it’s suitable for families, couples, and friends of all ages, making it a rising summer resort in Northern Europe.
▲Surrounded by greenery, with beautiful natural scenery
The campsite consists of 15 luxury-style tents, offering a variety of room types including king-size beds, double rooms, and family rooms with three beds.
▲Covering a variety of tent types
In response to Estonia’s local climate, with an average summer temperature of 16°C, the tent’s inner and outer tent materials are a clever combination of canvas and PVC-coated fabric, effectively reducing the impact of diurnal temperature differences.
▲Double-layer tarpaulin craftsmanship combination
Each tent is equipped with modern amenities such as underfloor heating and fans. The bedding features five-star mattresses and sheets, complemented by handcrafted mahogany furniture, chandeliers, greenery, and other interior decorations. This cleverly blends the natural charm of outdoor camping with the luxurious feel of a star-rated hotel, creating a sophisticated new paradigm of wilderness luxury.
▲A New Paradigm of Exquisite Camping
The camp features public facilities such as a restaurant, bar, garden, lounge, sauna, and games room, and offers a variety of experiences including cycling, horseback riding, canoeing, and hiking, all designed to allow guests to immerse themselves in the tranquility of the Estonian islands and enjoy a comfortable vacation.
▲Meeting the needs of modern vacations
Luxury tents in Cumbreville, Mexico
Av. Coapinole, 48425 Las Juntas del Tuito, Mexico
Cumbres Los Veranos is located in Puerto Vallarta, on the Pacific coast of Jalisco, Mexico. It boasts abundant coastal scenery, romantic town views, and an open and inclusive cultural atmosphere.
▲Exquisite camping and natural scenery
The hotel consists of three stargazing tents, blending “refined camping with modern natural style”. It is equipped with modern facilities such as air conditioning and private bathrooms. The interior decoration is mainly minimalist, using simple bedding, pillows, lamps, coffee tables and chairs to create a resort where wildness and comfort coexist.
▲Equipped with modern facilities
Each stargazing tent offers a unique view, allowing you to spend the night amidst countless stars and wake up to see the mountain mists in the morning.
In addition, each tent is equipped with a private terrace with a rest area and an outdoor jacuzzi, allowing you to enjoy the outdoor scenery while taking a bath. This ensures privacy and allows you to immerse yourself in nature, making it perfect for couples, adventurers, and ecotourism enthusiasts.
▲Comfortable vacation experience
The hotel is close to several beaches and offers a variety of activities such as cycling and hiking for guests to enjoy, catering to different vacation needs.