Recently, the Kalajun Huajianying·Yunchigu project, in which Jumei participated, has become a hot tourist destination this summer. Celebrities such as Wei Wei, Zhang Liang, and Fu Yuanhui have visited and checked in. Even though the room rate is as high as thousands of yuan per night, the popularity remains undiminished.
As the cultural tourism boom continues to rise, this reflects the upgrading of consumption and the dramatic changes in market demand. The traditional asset-heavy, long-cycle development model is no longer able to cope with the rapidly changing market trends.
▲Kalajun Flower Camp·Yunchi Valley Project
Against this backdrop, the prefabricated tent construction industry is undergoing a profound transformation from “functional satisfaction to emotional resonance.” It is no longer limited to a single accommodation function, but is deeply implementing the “all-for-one tourism” policy, integrating natural resources, local culture, and in-depth experiences to create a new type of personalized, high-value luxury wilderness vacation.
Jumei, leveraging its comprehensive planning and design services and integrated delivery system, has established a complete ecosystem covering tent R&D, design, production, installation, and after-sales service. With its core advantages of “high efficiency, strong experience, and asset-light” operations, it helps create popular cultural tourism projects.
Environmentally friendly development: “light-barrier” approval process
With tight preparation timelines, traditional building land approval and preliminary renovation processes often take several months, while tent building products are mobile temporary structures that do not require complicated building approval processes, greatly simplifying the preliminary preparation time.
▲ Prefabricated technology for green construction
Jumei tent products are scientifically adapted to different terrains such as deserts, plateaus, beaches, and lakes. Through innovation in materials, craftsmanship, and structural design, precise customization is achieved. Standardized design breaks down the building into standardized units, with standardized processes such as general structure, decoration, water and electricity installation, equipment piping, and bathroom facilities efficiently completed in the factory. This achieves “building houses like cars,” representing the most industrialized and green construction method currently available.
Landing in 30 days: Integrated delivery with rapid installation
All products under the Jumei adhere to the principle of “zero damage to the landscape” and adopt the whole process of “integrated factory prefabrication + on-site assembly” to reduce the generation of construction waste from the source. The product disassembly and reuse rate exceeds 90%, effectively avoiding the damage and disturbance to the natural environment caused by traditional construction and meeting the needs of ecological and cultural tourism.
Employing efficient prefabricated construction standards (4 days – 5 workers – 1 set of tools), and standardized installation operations via an ERP system, product installation can be completed quickly without any technical guidance. Compared to traditional reinforced concrete buildings, the construction cycle is significantly reduced.
▲Integrated prefabrication in the factory significantly reduces the construction period.
Entering the market with a light asset approach: Building a differentiated core competitiveness for projects
Tent construction, with its prefabricated technology and flexible adaptability, achieves significant cost reductions compared to traditional construction in three key areas: land development, building material procurement, and construction cycle, providing more possibilities for asset-light investment.
▲Rendering of Pinecone Cabin, a luxury tented hotel in Hengdian Dream Valley.
▲Actual photo of Pinecone Hut, a luxury tented hotel in Hengdian Dream Valley.
In addition to its core advantage of operating from blueprints to completion in 30 days, Jumei also caters to the current demand for integrated cultural tourism by offering a new vacation experience that combines local culture with emotional value.
In terms of accommodation, the tent hotel is equipped with modern facilities such as private bathrooms, smart home systems, air conditioning, and underfloor heating, creating a star-rated accommodation space. Regarding the experience, it delves into the local culture by integrating the natural resources of the project site, offering diverse and unique experiences that allow visitors to gain profound cultural experiences and emotional value amidst nature.
▲Kalajun Flower Camp·Yunchi Valley, designed with local cultural elements