Origin – 12 yards of perseverance, original aspiration unchanged
Jumei is a tent brand under the Yards brand. Recently, the 4,000㎡ brand showroom of Yards Holdings Group has undergone a comprehensive renovation and upgrade. The newly upgraded experience area focuses on brand narrative, craftsmanship, and themed scenes, aiming to present Yards brand planning ideals and product quality to visitors from afar in a more precise and vivid way. This also reflects Yards unwavering commitment to quality and its deep cultivation in the industry for 12 years.
Restructuring – New layout, upgraded functionality
Within the existing fixed framework and limitations, two visitor experience routes were constructed around the factory and headquarters respectively. Through meticulous planning of visible materials, tangible craftsmanship, and immersive scenarios, the 4,000㎡ brand display area was redefined from a simple product display into a multifunctional, immersive experience space.
Headquarters Experience Flow
Front Desk ￫ Brand Introduction ￫ Office ￫ Material Display Area ￫ Product Display Area
In the company lobby, multiple functional areas such as the reception area, waiting area, and brand introduction area are divided by linear elements and green landscape. The story behind the elegant and luxurious brand is told through diversified display methods such as real-life sand table, culture wall, and honor wall.
Passing through the open-plan office area to the product material display area, visitors can touch and learn about the various materials used in tent building roofing, wall, and flooring systems.
In the indoor tent display area and the outdoor display area on the rooftop, warm-toned lighting, a large amount of greenery, and textured materials such as wood and stone are used to create multiple themed scenes such as tropical resort style, Japanese garden, and desert, creating a rich and diverse natural resort atmosphere.
The event showcased the diverse product portfolio of the Yards brand, helping visitors gain a deeper understanding of the product application scenarios and actual implementation effects.
Factory Experience Flow
Factory work area on floors 1-3 ￫ Rooftop product display area
At the factory, visitors can see the entire production process firsthand: from the workshop operations of raw materials such as tarpaulin cutting and sewing, wood spraying and drying, and steel and aluminum welding, to the assembly, quality inspection, packaging, and shipment of each component. The complete production chain is presented to visitors in full transparency, and every process reflects Yards commitment to and pursuit of craftsmanship and quality.
The rooftop exhibition area of the factory allows visitors to truly experience the industrial aesthetics from raw materials to finished products. Within the limited framework of the building, a main walkway connects different products.
Employing modern garden design techniques, the space experience is reshaped, creating a natural haven for the soul in the bustling city.
Breakthrough – Scene Innovation, Experience Upgrade
Abandoning the traditional densely packed showroom style, Yards has chosen to bring the entire natural environment into the product experience area. Through clever spatial layout and the creation of a comfortable atmosphere, different types of application scenarios are visualized, allowing visitors to engage in an immersive dialogue with wild luxury and nature at every turn.
▲ Headquarters Showroom Rendering
▲ Headquarters Showroom Real Scene Photos
▼A new scene at every step, narrated through nature
In different product display areas, the products serve as the foundation, while garden design serves as the language to tell the story of the aesthetics of luxury tent resorts. Dozens of kinds of green plants grow naturally, and landscape stones and stone lanterns are used as accents. The use of isolation strips and sand and gravel creates a sense of flow, connecting the front spaces of different tents.
It combines the classical style of Chinese gardens with the delicate refinement of Japanese gardens. Each element is not merely a decorative feature, but an organic integration of vegetation and products.
▼Understanding needs and creating a scenario-based experience
By deeply understanding visitor needs, we present different types of products in a comprehensive and intuitive way, from the product framework to the whole house configuration in a one-to-one real-life setting, covering a variety of functional scenarios such as rest areas, bathrooms, and leisure areas.
From wall finishes, doors, windows and floors to soft furnishings such as furniture, appliances and bedding, all options are available. From functional displays to emotional resonance, we present visitors with a highly scenario-based and personalized one-stop solution.
As a leading enterprise in the domestic high-end travel tent industry, the renovation of the experience area further interprets the unique connotation of the Yards brand’s “ultimate luxury” and is a vivid presentation of Yards 12 years of commitment to quality and intelligent manufacturing innovation.
We cordially invite you to visit and look forward to meeting you.